Writing Articles 101: Keyword Placement & The Hour Glass Method
Writing Articles 101: Keyword Placement & The Hour Glass Method
Writing articles has been something of pain to many marketers. Do I really have to write articles and spend all that time submitting to directories? Is it really worth all that time? Yes. Now stop your crying and lets get into the business of keyword placement. Keywords and keyword phrases are important to an article marketer. When and where to place those keywords baffles most marketers no matter what niche market they’re in. Here is something you need to know: The hour glass method.
I picked up this little technique a long time ago from a man named Ken Evoy who runs Site BuildIt. When I finally got serious about online business, I began writing articles. In the beginning, those articles were horrible and not one of them got listed in the directories, let alone the search engines.
I read in one of the many eBooks Ken has written about using the hour glass method when creating articles. I figured what the heck and gave it a shot. Ever since then, my articles have steadily gained ground. You can read many of them on my directory and many others all across the internet. Here is how the hour glass method works:
The beginning and ending of the article should have the most keywords and the middle of the article should be just sprinkled with a few. This in effect sets your article up for the spiders of the search engines.
I try to stick to this as much as possible due to the fact that I have had great success with it. More and more, search engines are using something called Latent Semantic Indexing. This is nothing more then a form of natural language processing. In other words, keywords and keyword phrases that go together and spoken in a normal way, will have more power then an article jammed with specific targeting keywords.
The hour glass method works this way. If you ever sit around and listen to conversations, you’d pick up on this pretty quick. A normal conversation usually flows like an hour glass. Specific words are spoken more at the beginning and ending of a conversation then they are in the middle. Begin using the hour glass method when writing your articles and watch the traffic begin to flow, articles listing higher in the search engines and maybe even more profits in your business!
